Everybody wants Argan. This point drove the decision to brand with gusto. The use of clean, bold typography knocks out the problem that this great product in it's purest form, comes in a small package. The second punch is delivered with vibrant, happy colors with just enough white space that they truly sparkle at retail. The brand you see here did so well that the alarm was sounded for another line of Argan products and Argan Lavender was born.
DELIVERABLES: Identity, Packaging
