European Soaps has been a favorite client of mine for over 15 years. Along with designing all of their product packaging, I also create their marketing collateral. These catalogs are produced biannually targeting both major retailers and smaller boutiques. The primary goal of this catalog is to share products and wholesale pricing, but aesthetics are never lost on this otherwise utilitarian sales tool. All of the photography is shot with natural light and is styled to succinctly capture both the product and it’s packaging without clutter.

DELIVERABLES: Photo Art Direction and Styling, Catalog Design

Monica Dodd has been a significant factor in the success of our brand. She invested the time to learn what we needed, and where we wanted to go. She responded with striking new designs, updated our brand, and created eye-catching promotional materials. And each season she reaches a level higher than the last. Monica is very creative, easy to work with, and responsive. I’m happy she is part of our team.