Inspired by the the beauty, artistry and quality found in the local markets of Italy, this packaging stuns with vibrant colors and hand drawn floral illustrations. Studies have shown that the nose smells what the eyes see. The goal was to simultaneously be gift-worthy and to aid this olfactory-visual integration. An effort was made to recreate the simple pleasure of strolling through a traditional farmers market. After a hugely successful rollout, I was asked to design coordinating soap trays and packaging for a line of liquid hand soaps.